It all started because Kurt Krumme was hungry. He was hungry
for traditionally raised, high quality, affordable beef and it was surprisingly
hard to find in Toronto. After his search yielded little in the way of results,
he got some friends together, contacted a butcher and ordered a whole side of
beef to divide amongst the group. What he ended up with was mislabeled beef,
poor butchery and a large bill. Kurt believed beef should not be this confusing
or difficult.
“I’d been doing some reading about where food comes from and I didn’t really like the answers. So I actually tried to order an entire side of beef.”
-Kurt Krumme
Shortly after this experience, Kurt ran into an old friend
of his, Ryan Donovan, and relayed his tale of woe. Ryan responded immediately
by saying he was now a butcher, he knew farmers and he could make this work.
And he did.
Ryan got a side of beef from farmer Dennis Harrison at Dingo
Farms. He butchered it himself, got in his car and drove it over to Kurt’s
house where he was hosting a barbecue. Everyone was so impressed with the
quality of the beef that they demanded Kurt and Ryan get them more. When other
friends found out about it, they wanted some too. It soon became evident that
there was a hole in the market that needed to be filled.
